Bing has released a feature called Shared Budgets that allows advertisers to assign one budget to multiple campaigns. Let's say the advertisers has a fixed budget of $2,000 per week to
spend on Bing Ads campaigns. The marketers find that at the end of the week, Campaign A spends only 20%, whereas Campaign B spends the remainder. If Campaign B is performing well, Bing
Ads will automatically allocate that unused percentage to Campaign B. Juan Carlos Ousset says the benefits of Shared Budgets range from assigning a budget to a subgroup to share the funds to reducing
the time it takes for advertisers to manually calculate how to allocate budgets to campaigns.
- Bing, Monday, October 31, 2016 1:45 PM
Read the whole story at Bing »