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Streetwear Brand Mixes Skateboarding, Basketball

  • Complex, Tuesday, November 1, 2016 8 AM

In 2012, Bam Barcena and his partners came up with the concept of Rokit, a brand rooted in skateboarding and basketball. "We wanted to create a lifestyle brand reminiscent of our youth that was not only different but also a perfect blend of our two passions: basketball and skateboarding," Barcena says. The brand’s merchandise is finally hitting stores. 

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