- Complex, Tuesday, November 1, 2016 8 AM
In 2012, Bam Barcena and his partners came up with the concept of Rokit, a brand rooted in skateboarding and basketball. "We wanted to create a lifestyle brand reminiscent of our youth that
was not only different but also a perfect blend of our two passions: basketball and skateboarding," Barcena says. The brand’s merchandise is finally hitting stores.
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