Cuervo Tequila, a Mexican
family-owned brand since 1795, has a new campaign push.
Now through Labor Day, Cuervo is officially declaring
Summer Fridays, encouraging
margarita lovers to shut their laptops and start their weekends early.
Cuervo Tequila and Barstool Sports collaborated with brand-experience agency PopLife to create the spots.
The
ad features a Cuervo Summer Friday elevator party at Barstool's Chicago HQ, starring the hosts from the podcast
“Pardon My Take.
”
Barstool Sports will amplify the content on its socials (Instagram & Facebook),
@josecuervotequila and
the podcast
’s social pages.
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The campaign has several components: Cuervo will reimburse consumers up to $10 toward a Cuervo margarita via Summer Fridays HQ. There is
also a Fridays sweepstakes. Six winners will receive $1,500 to fund their ideal Summer Friday. Up to 300 runners-up receive $25 toward their next Cuervo margarita.
Jose Cuervo Tradicional Cristalino won the gold at the World Tequila Awards in 2025. Cuervo also offers several pre-made margaritas.
PopLife’s branding work includes 400 Conejos, Remy Contreau USA and Adidas.