- Variety, Thursday, November 3, 2016 1:49 PM
Twitch -- the social-video gaming service owned by Amazon -- plans to start selling video ads that will run in broadcast partners’ live streams. Said streams are “delivered via
[Twitch’s] new SureStream system that’s native to the platform,” Variety notes. As such, “Twitch is looking to generate more cash from the 2 million-plus video-game players who
broadcast on its platform each month.”
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