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HTC Seeks Agency For Global Launch Next Year

  • Campaign, Thursday, November 17, 2016 6:43 AM

The company is thought to be looking to appoint a shop by the end of the year. There is no retained agency as it is a project-based pitch. Last year, HTC launched a global campaign created by SapientNitro for its One M9 phone. The ad was the first by the Publicis Groupe agency after winning the brand’s EMEA business at the end of 2014. 

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