A new study from market researcher GfK says 29% of those who own Apple TV, Roku, and Chromecast used those players as a “replacement for regular broadcasts.” In 2014, this number was 40%.
At the same time, the study says 58% of digital media players owners use them as an addition to regular TV. In 2014, this number was 45%.
Fewer digital media player owners now move to eliminate traditional pay-TV services -- dropping to 13% in 2016 from 17% in 2014.
GfK says 64% of digital media player owners have at least one player connected to a TV that also has traditional pay TV service; 27% of owners have two or more of the players.
The research is based on interviews with 804 owners between September 13 and September 26, who have at least one devices, with 200-plus active users for each brand of player. Amazon Fire TV was only included in the 2016 results.