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Q4 Email Volumes Spike, But So Do Open Rates

The fourth quarter always dwarfs the others in number of emails sent, and often approaches double the amount of emails sent in the third quarter. There's a piece of good news that many overlook: open rates in the fourth quarter are 6%, which is the second-highest rate of the year. Your consumers are actually looking at those emails!

Read the whole story at Huffington Post »

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