With the holiday shopping season upon us, retailers are feeling the pressure to make big numbers during their busiest time of the year. Retailers generate 25 percent of their annual
sales during this lucrative period according to the National Retail Federation (NRF). There are more challenges for retailers than ever before. Brick and mortar stores are struggling with fierce
online competition. Department stores such as Target, Walmart and BestBuy posted year-over-year declines of 7.3 percent. Further, mobile commerce is on the rise. Mobile shoppers now make up 61 percent
of total ecommerce traffic, according to Unbxd.
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