• by Gavin O'Malley , Staff Writer @mp_gavin, December 12, 2016

Dynamic Signal just raised $25 million from Akkadian Ventures, Microsoft Ventures and Focus Ventures, along with participation from existing investors like Trinity Ventures, Venrock, Rembrandt, and Time Warner.

What is Dynamic Signal, and why is it attracting such prominent players?

Similar in ways to Slack, the startup is helping businesses use mobile messaging to take their communication strategies to another level.

“Organizations are recognizing the need to communicate with employees in a way that mirrors how we communicate in our everyday lives,” stated Russ Fradin, co-founder and CEO of Dynamic Signal.

In a word, that means mobile.

Since its birth in 2010, the Silicon Valley-based company has amassed an impressive client list, including GE, Procter & Gamble, IBM, Edelman, Capital One, Salesforce, Deloitte, Humana, and Hitachi Data Systems.

Innovative organizations like GE and Procter & Gamble use Dynamic Signal to communicate with employees, creating a more connected workforce and driving powerful results for their global companies.

Fradin and his team plan to use the fresh funds to expand international operations, as well as invest further in engineering, sales, marketing, and customer success.

This latest financing round brings Dynamic Signal’s total funding to $68.3 million.

The news comes on the heels of Dynamic Signal’s integrations with Facebook Messenger, Slack and Yammer.