GlobalWorks Group has been retained by Cablevision Systems Corp. to enhance the company's multicultural advertising initiatives, with an initial focus on Hispanic and African-American consumers. The
agency will create broadcast, print, online, direct and outdoor advertising for Cablevision's iO digital cable, Optimum Online high-speed Internet and Optimum Voice. The effort will target Hispanic
and African-American markets. The first executions from the campaign break in the second quarter. Spending was not revealed.
