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How To Balance Design And Text In Winning Emails

An unwritten rule that the image: text ratio must be 40:60 is something for everyone to follow if you wish to surpass the hassles of deliverability. If you wish to defy the rule for to make your email image more visually pleasing, you can choose to add a background image. Even if an ESP like Outlook blocks background images, there is a way to handle the issue.

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