Hearst Digital Reports Record Traffic Growth Across 6 Brands

Hearst Magazines Digital Media reported six of its brands broke traffic records in November.

Esquire, Country Living, Harper's Bazaar, Marie Claire, Town & Country and its newest site, Best Products, all hit individual brand traffic records.

Best Products, which Hearst debuted in October 2015 as a product-review and shopping-guide site, had 7.4 million unique visitors in November, a 10,946% increase since its launch.

Esquire had 16 million monthly uniques, up 33% year-over-year. Country Living raked in 17.7 million monthly unique visitors, up 27%. Harper’s Bazaar earned 12.2 million, up 26%. Marie Claire climbed to 9.2 million monthly views, up 24%. Lastly, Town & Country broke 2.2 million monthly unique visitors, up 113%.

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Overall, Hearst Digital reported 197.5 million unique visitors in November, up 26% year-over-year. According to a spokesperson, these numbers come from Adobe Analytics.

On comScore, Hearst's numbers were more modest, clocking in at 111,108 unique visitors in November on desktop and mobile.

The spokesperson said these numbers came from November stories like Harper Bazaar’s interview and photo shoot with Gabrielle Union, Country Living’s coverage of the CMAs, Best Products’ family board games roundup, and Esquire’s list of the best films in 2016.

According to The Association of Magazine Media’s Magazine Media 360 Brand Audience Report for September 2016, Marie Claire and Country Living were among the top five magazine brands with the most percentage growth in total audience compared to a year ago.

Marie Claire also made it in the top five for October 2016.

But it’s not all good news for Hearst’s titles.

Earlier this month, pop-culture magazine Complex, co-owned by Hearst and Verizon, announced it would shutter its print edition after 14 years to focus resources on digital and video production.

2 comments about "Hearst Digital Reports Record Traffic Growth Across 6 Brands".
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  1. Joshua Chasin from comScore, December 23, 2016 at 2:35 p.m.

    To be clear, the Hearst comScore number is in thousands. So that's 111,108,000.

  2. Sara Guaglione from MediaPost replied, December 23, 2016 at 3:05 p.m.

    Yes, you are correct. Sorry if that wasn't clear.

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