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A/B Testing Takes The Guessing Out Of Subscriber Tastes

If you're struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you're properly targeting your audience. You also need to make sure you are giving them content they need to not only read your emails but also to click the links in them to take action. A/B testing is one way you can determine exactly what your email subscribers want.

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