Around the Net

Crate & Barrel Targets Customer Emails Every Step of the Way

Crate and Barrel has a complex email lifecycle program from the welcome email to reengagement emails, designed to connect with customers throughout their customer journey. It begins with a welcome email when a customer signs up for the list. This is followed by promotional emails, as well as transactional emails when a purchase takes place. They also use triggered emails based on behavior such as cart abandonment, customer reviews and retention emails.

Read the whole story at »

Next story loading loading..