Most recently, she was vice president of corporate strategy & partnerships for Human Movement, a division of POWDR Corporation. While there, Holtz drove brand sponsorship and events within POWDR resorts and worked with brands such as Under Armour, Gatorade and Go-Pro.
Prior to that, she spent more than 10
years as Oakley’s global sports marketing manager, responsible for launching key product and branding opportunities and strategically aligning them to influencer athletes and events.
"I love the way Liesl thinks," said Howard Rubin, managing partner at Match Marketing Group. "'Uniquely' is the perfect brand-integration piece—it positioned Oakley on a global journey with these great surfers, skateboarders, snowboarders and other female athletes as they search for perfect conditions and bond as friends. There was no hard sell, just a natural fit for the brand, and that’s what MMG aims to do with all the lifestyle brands we work with."