• by Amy Corr , December 23, 2016

The Ad Council teamed up with the Television Bureau of Advertising and the National Highway Traffic Safety Administration to launch the 13th edition of Project Roadblock. The effort raises awareness of drunk and "buzzed" driving during the holiday season.

Supporting the initiative is a TV ad featuring a couple about to leave a bar. A woman, donning a "warning sign" shirt, confronts  her male companion, asking if he's really OK to drive. He's thinking of taking the back roads home, which is a sure sign he's not 100% in control. He agrees and calls a cab. Warning Sign is thrilled. "Probably OK isn't OK," closes the video, created by Cog NYC.