• by Amy Corr  @MediaPostOTL, December 28, 2016

MEC named Karima Zmerli as managing partner, head of analytics and insight to lead, manage and grow the agency's Analytics and Insight offering. She will be responsible for driving forward the A&I vision, products and services across NA.

"Data is an increasingly critical part of the value MEC creates for its clients. Our promise is in our ability to deliver data-driven solutions backed by genuine audience insights to build brands," said Marla Kaplowitz, CEO of MEC North America. "Karima is the right kind of leader to drive forward our vision. Her rich agency background and deep knowledge of the data and digital ecosystem will help cultivate a new generation of data scientists that can connect offline and online data to maximize performance at all touch points."