SmarterHQ, a customer personalization engine for real-time campaigns, announced the closing of a $13 million funding round led by Spring Lake Equity, with participation from Simon Venture
Group and Battery Ventures, previous investors in the company.
The funds will be directed toward expanding sales and marketing efforts as SmarterHQ moves into new verticals. The
company hopes to bring on financial services and travel and hospitality brands.
SmarterHQ’s personalization engine, with machine learning technology built in, helps brands
respond to and predict customer interactions in real time.