Ryan Haskins, former group media director at Weiden + Kennedy (W+K), is joining Figliulo&Partners (F&P) to head up its new in-house media and communications planning department.
Haskins will be responsible for leading the agency’s media capabilities and handling business development.
Based in New York City, he will report to Judith Carr-Rodriguez, president and partner, F&P.
“As the line between content, journalism and distribution channels continues to blur, so too will the worlds of advertising, innovation, branding and media planning,” stated Carr-Rodriguez. “So as an agency, the onus is on us to offer our clients more than brave, innovative ideas.
With Ryan at the helm, F&P will truly be able to lead the future of communications and create powerful and exciting work that is properly distributed.”
F&P has begun performing communications planning services for several of the agency’s clients, which currently include Virgin Atlantic Airlines, cruise line Seabourn, AC Hotels by Marriott and Macy’s. Haskins’ team encompasses three people and will expand as the unit signs on other clients.
He has spent the last 10 years at W+K, overseeing media planning and buying for the agency’s Nike, Equinox and Wealthsimple clients, along with communications planning for brands including Spotify, Verizon and ABInBev's MixxTails.
Previously, Haskins was with Crispin Porter & Bogusky, working with brands like Burger King, Slim Jim and IKEA.