Broadcast Networks Score Higher On-Air Promo Value

Even with sinking overall broadcast TV ratings, networks continue to raised the media value of their in-house/company on-air promotional efforts.

Since the first week of 2016-2017 in late September, NBC has generated $355.6 million in media value for those promotions, according to iSpot.tv. This is up from $335.9 million over the same time period a year ago.

Some 88% of that on-air media value/promo time went to NBC TV shows. Much farther down the list was other NBCU businesses:

Cable sports network NBCSN, got 6% of that total on-air promotional value; Comcast/Xfinity was at 2%; Golf Channel, 1%; Universal Pictures, 0.8%; Universal Orlando Resort, 0.4%, Comcast Business, 0.3%; USA Network, 0.2% and NBC’s public service effort, ‘The More You Know’, 0.2%.

CBS earned $338.0 million -- up from $279.3 million -- with 97% of that going to network shows CBS Sports Network got 1.2% of that promotional value; Showtime, 1.1%; CBS Films 0.3%; and Pop TV 0.1%.

ABC saw $263.6 million for the same period -- with ABC network TV shows getting 90% of the promotional media value. It was $223.2 million a year ago. ABC sister network, ESPN was at 5.7% share; Disney Parks & Resorts was next, 2.4%; Lucasfilm, 0.7%; cable network Freeform, 0.6%; and Marvel, 0.2%.

Fox delivered $250.7 million versus $199.0 million. Versus other network groups, Fox TV network used a smaller percentage of its total media value/time -- 62% -- for its network TV shows.

Fox also gave a considerable amount -- 24% -- to its new and growing Fox Sports 1 cable network. FX was at 7.2%, followed by National Geographic Channel at 4.7%; Fox Sports with 0.7%; FXX at 0.4%; Nat Geo WILD with 0.3%; and Fox News Channel at 0.2%.

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