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Great Year Ahead For Mobile-First Email Marketers

  • The Drum, Friday, January 27, 2017 9:47 AM

"Companies need to focus on the fact that emails will be read on mobile, so they should be formatted as such. Campaign Monitor reckons that 53% of emails are read on mobile, so why are businesses sending out emails not formatted for that platform? Rarely do I see emails that are formatted and written in order to drive conversions on mobile." -- Martin Teasdale, founder, Harvest Digital.

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