• by Sara Guaglione , January 27, 2017

The site of Time Inc.’s Golf magazine has relaunched with a cleaner, more modern look that loads faster on desktop and mobile, as well as offering more lifestyle content.

The site promises a better user experience, with a streamlined navigation, smoother scroll and ecommerce section where readers can buy golf gear, attire and gadgets, as well as book tee times.

In a post announcing the relaunch, Golf.com executive editor Alan Bastable called the updated site “vastly improved.” It hopes to be golfers’ “go-to spot” for “golf lifestyle needs.”

The site has more contemporary fonts and bigger images on the homepage, section fronts and in articles and galleries. Golf.com also now features interactive, 360-degree club-spin technology for swing sequences.

Bastable added that Golf.com is undergoing an “editorial pivot” by “refocusing more of our attention on fulfilling your needs not only as a consumer of golf news but also as a passionate participant in the game. That means we’ll be dedicating more ink, images and video to covering equipment, game improvement, and courses and travel.”

The team at Golf.com will continue their commitment to breaking golf news and insider analysis of the big stories in the sport.

Alan Shipnuck, a senior writer at Sports Illustrated as well as a Golf columnist, now has his own vertical on the site, called The Knockdown.

“For two decades, I’ve focused primarily on magazine writing,” Shipnuck told Bastable in a post announcing the launch of the vertical. “Now I’m going all-in on every other kind of storytelling: podcasts, video vignettes, daily musings, mailbags, listicles and, of course, magazine-quality features.”