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Brexit Prompts More Brands To Celebrate Chinese New Year

  • Campaign, Monday, January 30, 2017 6:57 AM

More brands got involved with Chinese New Year in the UK this year, fuelled by the drop in value of the pound after the UK's vote to leave the EU. "Brexit was the catalyst for many more companies to activate plans to target Chinese markets both in the UK and the mainland," noted Rocky Chi, planning manager of Emerging Communication.

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