Interactive Advertising Bureau (IAB) President and CEO Randall Rothenberg called on advertisers, publishers, and ad tech companies to remove themselves from the fake news business and to take
responsibility for preventing the spread of fake news online. Rothenberg spoke from the IAB's annual leadership meeting in Florida on Monday. He said fake news represents a "moral failure," according
to a report in the Wall Street Journal. According to the paper, he said, "If you do not seek to address fake news and the systems, processes, technologies, transactions, and relationships
that allow it to flourish, then you are consciously abdicating responsibility for its outcome—the depletion of the truth and trust that undergird democratic capitalism." The IAB has more than
600 digital companies as members, including Google and Facebook. He suggested that ad and media companies "should carefully examine their business practices and those of their partners to ensure their
activities aren't helping to fund or otherwise support the 'crisis' of fake news."
Read the whole story at Wall Street Journal »