- DM News, Friday, February 3, 2017 10:51 AM
Marketers were understandably concerned in 2013 when Google announced a new tabs feature for Gmail. The new tabs broke up the primary inbox into social, promotional, and even an update tab (if
users enabled it), and the thinking was that this segmentation would spur declines in read rates and click-throughs. This didn't turn out to be the case.Read the whole story at DM News »