FCB West hired three senior creative and account management personnel.

Mike Long joins the agency as group creative director. He will report to chief creative officer Karin Onsager-Birch, working across the agency's client roster. Long previously worked as creative director at Goodby Silverstein & Partners, where he led the Comcast/XFINITY account. Prior to that, he worked at Droga5, developing and directing digital content for Airwick, Motorola, Quilted Northern, Diet Coke, Johnsonville and JC Penney's.

Arlene Bae joined FCB West as senior vice president, group management director, and will serve as lead across the Levi's and Ghirardelli accounts. Bae has more than 20 years of agency experience leading client management for global brands including The North Face, Microsoft, adidas, Google, Netflix, Banana Republic, GM and Unilever. Prior to FCB, she worked at agencies such as R/GA, Blast Radius, Carat, Euro RSCG and Leo Burnett.

Lastly is Sara Wallace, who was named vice president, account director, tasked with leading FCB West's roster of Clorox brands. Wallace joins FCB from Leo Burnett London, where she served as global brand account director, working on brands across P&G and Kellogg's.



"We are building something special here at FCB West," said Joe Oh, CEO of FCB West. "Agencies are defined by the talent we have, the work we create and the clients we draw. With the hire of Arlene, Sara and Mike we are adding even more world-class talent to this amazing culture."

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