At last year’s Google I/O developer conference, Google introduced a new Awareness API that would allow for smarter applications that could understand where you were, what you were
doing, what’s nearby, and even the weather, in order to more intelligently react to your current situation. Today, Google introduced a new application that’s taking advantage of this sort
of data in order to…design you a dress. Yes, a dress. Uhhh??? Google says it teamed up with H&M’s digital fashion house Ivyrevel on a project dubbed “Coded Couture.”
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