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Lego Life Social Network For Kids Launched With Safety Message

  • Campaign, Thursday, February 9, 2017 9:12 AM

This week, the Lego Group launched Lego Life, a social network for kids between the ages of five and 13 -- a concept many parents would find "alarming," according to Michael McNally, Lego's senior director of brand relations. To stop parents from panicking, McNally and Lego PR agency Flashpoint Public Relations made safety messaging about Lego Life a priority.

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