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Are FMCG Giants Trying To Cut Out The Middleman?

  • Campaign, Thursday, February 16, 2017 8:10 AM
Unilever is on a mission to ramp up its direct-to-consumer platforms. Like many FMCG companies, this has become a priority for the business. The strategy was detailed in a job ad posted by Unilever this month, asking for candidates with "entrepreneurial" spirit.

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