Most recently, Benjamin was a creative consultant at Bark & Co., a petcare start-up. While there, he worked on brand strategy, marketing and product innovation. Prior to that, he was chief creative officer at JWT, North America and Crispin Porter + Bogusky.
Benjamin worked on notable campaigns like American Express' "Small Business Saturday," Best Buy's "Twelpforce," and Burger King's "Whopper Sacrifice." He spent more than eight years at CP+B, initially joining as interactive creative director and eventually moving up to chief creative officer/partner. Soon after, he beagn working for JWT, on campaigns for Macy's, Puma, Nokia, Google, Rolex and Johnson & Johnson, among others.
"Jeff and I think a lot alike -- we're both as strategic as we are creative," said Graf. "We just execute our ideas in different ways. His biggest asset has always been his versatility of thinking across channels and his optimism for experimentation, and those traits have been refined even more after working on the client side for the last year. When you put the two of us together, the creative possibilities are endless. We've had a wicked run at Barton. I think with Jeff coming on, we're about to start a new chapter."