SparkPost, a cloud-based email delivery service, announced the release of a new solution for service providers on Wednesday that aims to improve email deliverability, reliability and scalability.
SparkPost for Service Providers adds an industry-specific suite of technology features for Software-as-a-Service (SaaS) businesses. SparkPost is an API-driven email delivery service and cloud-based email infrastructure provider.
The average global inbox placement rate for marketing emails in 2016 was just 79%, according to Return Path’s annual deliverability benchmark report, a study of more than 2.5 billion promotional messages. Marketers in the United States struggled even more with deliverability, as only 73% of emails reached their intended destination last year.
Deliverability is crucial to the overall health and ROI of email marketing programs, so SparkPost has engineered a combination of software and services for SaaS businesses looking to improve their email reliability.
The new vertical-specific solution is an understandable next step for SparkPost, especially considering the company’s extensive client roster in the services industry. Oracle, Marketo, HubSpot and Iterable are just a few of SparkPost’s clients in the marketing services realm, and the company also works with notable technology companies like Twitter and Pinterest.
SparkPost service provider customers will gain a dedicated SparkPost Technical Account Manager (TAM) to help facilitate the onboarding process and any ongoing account management or email delivery issues. SparkPost further aims to help in email deliverability management with the company’s automated Adaptive Email Network (AEN) and ISP relationship governance.
Additional product features include compliance tools, provisioning automation and sub-accounts.