Around the Net

Dennis Publishing Tailored Ad-Blocker Messages Are Working

  • The Drum, Friday, February 24, 2017 8:45 AM
For all the existential posturing from publishers amid the rise of ad blockers, Dennis Publishing has reason to cheer. The publisher might have found a way to convince ad block users to watch ads after seeing more than five in 10 (57%) do so when it tailored different messages to different readers.

Read the whole story at The Drum »

Next story loading loading..