Digital Engagement Index

Taco Bell saw a 14% increase in Digital Engagements between Wednesday and Thursday, helping the brand land on the #8 spot of the Leaderboard. This push can be attributed to Taco Bell's involvement with the upcoming iHeartRadio Music Awards, where the fast-food chain is presenting the Best Fan Army award; the #BestFanArmy hashtag made up most of the 1.6M Twitter hashtag volume day over day.

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