Indian Motorcycle tapped Team One as its media agency of record. Team One has handled the brand's creative advertising since 2014. The Publicis Groupe agency now handles creative, strategy and media
buying and planning. Haworth previously handled the media account.
"Integrating our creative and media efforts with Team One is just another great way for us to win at motorcycles, which has
always been our mission. Team One has proven to be a great partner for us in that effort," said Reid Wilson, director of marketing for Indian Motorcycle.
Indian Motorcycle spent $749,000 on
measured media the first 11 months of 2016, according to Kantar Media.