Around the Net
Always Differentiate Between Cold And Marketing Emails
- Business2Community.com, Monday, March 6, 2017 10:03 AM
Don’t confuse the purpose of cold emails and marketing emails. The sole purpose of a cold email is to get a response; most often to start a conversation. But marketers generally don’t expect thousands of people to respond to their newsletters -– nor would they want them to -- rather, they just want recipients to click a link and complete some action in their marketing funnel.
