Around the Net
BT Brand Marketing Officer Says Marketing Is In Crisis
- Campaign, Thursday, March 9, 2017 6:18 AM
According to Zaid Al-Qassab, the crisis in marketing is not solely about viewability, despite widespread industry concerns on the issue. "I am talking about the existential crisis around the future of marketing, which is currently both under-invested and under-prepared," he warned ISBA delegates in London yesterday.
