Hill Holliday launched a great unbranded video
for
Bank of America on behalf of the
Special Olympics.
The Special Olympics World Winter Games are happening in Schladming, Austria, from March 14-25. "See the Ability" debuted with a 3-minute video that profiles Chris O'Neill, a skier on the USA team.
Viewers see O'Neill at home with his
family, at his job at Lowell General Hospital and in his element on the slopes. Family members, friends and O'Neill are interviewed. The sweetest part was watching the moment O'Neill found out he made
the Olympic team. A lot of tears.
The video closes with the hashtag "#pickuphope."
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