Agence Virtuelle has been selected by Colgate-Palmolive to manage a Search Engine Optimization and Marketing campaign for their Palmolive web sites in the UK and across mainland Europe. The brand will
raise consumer awareness for the new Palmolive Deodorants, Palmolive Aromatherapy and Aroma Creme bath and shower products as well as for the Palmolive Thermal Spa Range. Agence Virtuelle will be
responsible for increasing the profile of the Palmolive brand in the UK and thirteen other European countries in eight different languages. The SEM campaign will be run on international and local
networks. Spending was not released.