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TechStyle Uses Data Trove To Drive Email

  • DM News, Monday, March 27, 2017 8:50 AM

TechStyle, an online fashion marketer, is using its vast data trove to personalize email to customers, DM News reports. For example, the firm will tailor the products featured in an email based on the customer’s preferences or membership points. TechStyle has 3 million members. 

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