The U.S. cinema ad marketplace grew 5.8% in 2016, according to estimates released Wednesday by the Cinema Advertising Council. The trade group estimated advertisers spent $758.3 million advertising in CAC member theaters in 2016, up from $716.4 million in 2015.
According to a report jointly released by the CAC and the Video Advertising Bureau, U.S. cinema ad spending is on track to expand to $798.6 million this year. That report cites SNL Kagan estimates released in July 2016.
The same report, citing Nielsen data, estimated that the number of cinema advertisers in the U.S. grew 3.2% in 2016 to 1,128 in 2016 from 1,093 in 2015.