Geller began his stint at Ad-Id in 2007 as a senior vice president. In his new role, he will report to the Management Committee of Ad-ID, the CEOs and CFOs of the 4As and ANA. The move comes after ten years of steady growth at Ad-Id, during which the full-time staff increased from one person to nine.
Geller's advertising career spans more than 30 years. He has worked in media buying/planning, account management, financial, and technology roles at MindShare, Ogilvy & Mather, McCann Erickson, and the defunct Ted Bates and Foster Advertising.