• by Richard Whitman , Columnist, April 13, 2017

Boulder-based Sterling-Rice Group has hired Adam Wohl as Executive Creative Director. Wohl will oversee creative at SRG.

Wohl comes to SRG from New York where he was most recently global creative director/ECD at TWBA/Chiat/Day. He led the firm's work for BNY Mellon, Michelin, and other clients and oversaw  the team responsible for the agency’s "First Drives" campaign for Michelin and its award-winning "93/7" campaign for BNY Mellon.

After graduating from the Newhouse School at Syracuse University with a degree in film, Wohl's very first script was selected by Warner Brothers for the company's Writers Program. Since then, Wohl has written television and film scripts for most major studios and he remains an active member of the Writers Guild of America. 

Prior to TWBA/Chiat/Day, Wohl was ECD at mcgarrybowen where he led creative for P&G, Marriott and United Airlines, as well as working  on the Maserati and Verizon brands. Before that, Wohl managed the global Samsung account for Cheil USA. His work for Samsung included the "Olympic Drums" and "Ultimate Multitasker" spots featuring David Beckham and James Franco, respectively. He also worked as freelance creative director on the Wendy's brand for Kaplan Thaler and on Nike for Wieden+Kennedy in Portland.

On joining SRG, Wohl said, "I feel as lucky as I do excited about being a part of the future of SRG. The potential of the agency's success is incredible, and the spirit and strength of the employees and the culture created as a result speaks for itself."

Commenting on Wohl joining the firm, SRG President Cindy Judge said, "For more than a decade, Adam has been a creative force behind many of the world's most recognizable and relevant brands. He has a gift for creating work that impresses award judges and, importantly, drives clients' bottom lines. With Adam on board we are even better prepared to deliver breakthrough campaigns for our clients, no matter the challenge and wherever they do business."