LA Agencies: Are You On This List of IDEA Awards Finalists?

ThinkLA, an LA-based nonprofit founded to promote LA as a network of creativity and innovation in media, marketing, and advertising, has announced the finalists for the 2017 IDEA Awards. The annual IDEA Awards celebrate the work, people, and agencies in Southern California and hypes LA as a "hotbed of creativity."

Over the past few months, hundreds of entries were sent in by brands, agencies, and publishers and then voted on by a panel of judges looking for the best advertising produced in Southern California in the last year. Entries were judged on criteria including success in achieving business goals, creativity, and impact.

Of the submissions, judge Helen Lin, President, Digital, Publicis Media Exchange said, "I am very excited to see the big ideas LA brought to 2016. I'm thrilled to be part of the judges panel to see all the creative and innovative content first-hand."

The categories and finalists for the IDEA Awards are as follows:

Best Social Campaign

California Avocado Commission - Big Game Add | Mullenlowe
Kitty Election | All Boats Rise
Dia de Modelo | Horizon Media
Deadpool: A Unicornicopia of Marketing Wins | Zenith Media
Fill The Plates | 72andSunny

Best Mobile Campaign

Carat and UberMedia for Adidas: PureBOOST X | UberMedia
Sony Picture's Resident Evil: Killing Floor Mobile Immersion | AOL and UM
Sony Pictures: Sausage Party Mobile Game Experience | AOL and UM
The Day The Country Turned Into Tacos Snapchat Disney's Zootopia Instant-Play™
Mobile Video Ad & Dynamic End Card Experience" | AdColony

Best Video Campaign

Knorr - Love at First Kiss | Mullenlowe
Matt Damon & Bourne Omaze Campaign | Omaze
Leaving Audiences Speechless | Horizon Media
Honda "Power of Ridgeline" | RPA
Make Time for Snapple | Deutsch

Best Visual Campaign

Toyota 4Runner Wilderness Therapy | RAPP Los Angeles
Los Angeles 2017 Acura MDX Social Media launch | Mullenlowe
Marvel's Daredevil Season 2 | Ignition Creative
The Art of League of Legends | All Boats Rise
Netflix - Narcos Season 2 | Rapport

Best Experiential Campaign

NYC Ice Block Challenge | Ignited
F8 of the Furious Times Square Takeover | Maxus
"Become the Major" Ghost in the Shell Experience | Giant Spoon
Prius Liftback: Future Forward | VICE Media
A Helpful Lift From Honda | Horizon Media

Best Branded Content/Storytelling Campaign

Prius Liftback: Future Forward | VICE Media
Netflix Stranger Things | DonerLA
360 Brunchfast Domination | Horizon Media
Kubo and the Two Strings: Poetry in Stop Motion | Creators Media // Movie Pilot
Target Creates First Ever Live Music Video with Gwen Stefani | Deutsch

Best Cause Marketing Campaign

Shelter Pet Project - Start a Story | OMD
Chris Pratt & Guardians of the Galaxy Omaze Campaign| Omaze
Wake Up and Smell the... Smoke? | MBMG
Stand Up to Cancer | OMD
Honda "Candy Cane Lane" | RPA

ThinkLA Innovator

ComplexCon | OMD, Horizon, Content Collective, 72 and Sunny
The Wayne Investigation | Amazon
NBA 2K Boost | CP+B LA
TACO BELL TacoBot | Deutsch
Target Creates First Ever Live Music Video with Gwen Stefani | Deutsch

Campaign of the Year

Calling All Bad Moms | Horizon Media
Farmers "Hall of Claims" Campaign | RPA
Airbnb. Don't Go There. Live There. | Amobee
Deadpool: A Unicornicopia of Marketing Wins | Zenith
TACO BELL Bigger Than | Deutsch

Agency of the Year

OMD West
Universal McCann
Mindshare Los Angeles

Boutique Agency of the Year

Madison + Vine
Reach Agency
Narrator Inc
Part IV
Giant Spoon

Partner of the Year

Defy Media

Silicon Beach Startup of the Year

Social Native
Creators Media, Inc.

Agency Person of the Year

Jackie Stasi, Initiative
Emma Witkowski, Mindshare
Jason Sperling, RPA
Sunny Nguyen, Horizon Media
Ayiko Broyard, Walton Isaacson

Client of the Year

Caty Burgess, The CW
Esther Shpak, Red Bull
Ryan Rimsnider, Taco Bell
Mike Linton, Farmers Insurance
Gary Shanas, Disney Networks

Sales Person of the Year

TaraLynn Marinho, PlaceIQ
Jake Hay, PopShorts
Samantha Perlich, xAd
Garron Markey, AdColony
Rachel Kahane, Bustle

Winners will be announced June 1 at the annual IDEA Awards Gala, which will be sponsored by Grindr, in the International Ballroom of
the Beverly Hilton Hotel in front of 1,000 of L.A.'s advertising community



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