After a four-month review, LaRosa's, Inc., Cincinnati, has named Blattner Brunner, Pittsburgh, as its agency of record. Other review finalists were: SBC Advertising, Westerville, Ohio; Meyer & Wallis,
Indianapolis; and Gee, Jeffrey, Cincinnati. Northlich, Cincinnati, the incumbent of fourteen years, did not compete. A $4.5 million budget will go primarily to television, and also to outdoor and
newspaper FSIs.
