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BMW Print Ad Banned For Encouraging Irresponsible Driving

  • The Drum, Wednesday, April 26, 2017 6:52 AM
The Advertising Standards Authority (ASA) has banned a BMW ad for its top-of-the-range luxury saloon model, the M760Li xDrive. ASA agreed with a complainant that the tag line "Luxury Just Lost Its Manners" coupled with a speed claim that "for some the climb to the top is quicker" could be seen as encouraging irresponsible driving.

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