• by Larissa Faw , April 27, 2017

Digital Pulp is naming Victoria Repka-Geller as its first CMO. In this newly created role, she will lead Digital Pulp’s marketing efforts and support new business development.

She will be responsible for helping Digital Pulp build businesses and brands across digital platforms for clients like Bausch + Lomb, Hologic, Quest Diagnostics, the Urban Institute, Cornell University, Columbia University, NYU, and Juilliard. She reports to president Ron Fierman.

Repka-Geller will initially oversee a team of six, eventually expanding the department based on her recommendation. She will also play a critical role in partnering with the executive leadership team in assessing organizational needs as Digital Pulp is seeing tremendous growth there as well.

This position reflects the agency's organic growth in the past year in order to continue to build upon upon this success, says Fierman.

"We believe like anyone that comes in at this level, it is about taking the necessary time to immerse themselves in our business and get close to our clients," he says. "We have every confidence that our clients will feel the same excitement that we do."

The 20-year industry veteran brings a wealth of experience to this role. Most recently, she worked at RAPP and has spent time at ICED Media, R/GA and Digitas. She worked on clients like Pfizer, Cadbury-Adams, Kimberly Clark and American Express.