Marketing Vets Launch New Social Shop and Form Strategic Partnership With Mediasmith

Three marketing technology veterans--Deirdre Catucci, Mike Gentile, and Tim McHale--are teaming up to launch Madison Avenue Social, a new agency focusing on mobile and social campaigns for B2C and B2B clients. The new firm, based in New York, will work with San Francisco-based Mediasmith on some projects via a strategic partnership. …

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