BIZ DEV: Deutsch Named AOR For Tile

Deutsch Los Angeles was named first agency of record for Tile, a series of Bluetooth-enabled products that help users find lost possessions. The agency was awarded the business after completing a three-month brand strategy project for the brand.

The agency will handle creative, digital, media planning and buying, strategy and analytics. First work will launch later this year, leading up to the 2017 holiday season.

Tile's previous performance media and direct response marketing was handled by DuMont Project. Going forward, Tile will maintain a working relationship with DuMont Project.

"We are thrilled to be working with Deutsch," said Simon Fleming-Wood, chief marketing officer at Tile. "While we're locating more than two million items every day, we're also building a global community of people helping each other find the things that matter to them."



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