Around the Net

Three Email 'Must-Haves' For Retailers

Retailers are not meeting “their desired results with email communication and marketing.,” Retail Touchpoints states. The reasons include underutilization of triggered emails, inconsistency of relevant information, and sub-par data collection. But marketers can sidestep these issues by deploying three key “must-haves.”


Read the whole story at Retail Touchpoints »

Next story loading loading..