SIRIUS Satellite Radio has hired two regional advertising directors and one New York account manager to expand its advertising sales efforts on its non-music channels.
MARK KALLEN joins
as Western regional sales director;
STEPHEN SCHEU joins as Midwest regional sales director, and
KEVIN ZOBACK joins as New York account manager. Kallen was most recently vice president of
sales for Infinity Radio Sales. Scheu was most recently national sales manager for Infinity's WCKG- FM/Chicago. Previously, Zoback developed customized sales and marketing strategies for national
advertisers, agencies and clients at Disney/ABC Inc.